Menu
Search
US Dollar
Search Close

Highway 2 Merger into Selle Royal USA

Important Notice: Temporary Closure of B2B Portal

Dear Dealers,

As part of Highway 2’s upcoming merger with Selle Royal USA and the implementation of several key system upgrades, our current B2B portal will be temporarily closed. This transition supports our long-term strategic goals and will enable a more efficient, unified experience for our partners. Please review the important details below regarding system downtime, shipping schedules, EDI pauses, and future access to our new B2B platform.

Highway 2 Merger into Selle Royal USA

As part of our long-term strategic plan:

  • Highway 2 LLC will officially merge into Selle Royal USA as of July 1st, 2025
  • This integration aligns our operations and allows for a more unified and efficient structure
  • More information about the merger is provided in the attached document

System Upgrades – ERP, B2B, and WMS

To support this integration, we are launching several system improvements:

  • A new ERP system (SAP S/4HANA) for streamlined order and financial processes
  • A new B2B platform powered by Shopify for a modern, user-friendly purchasing experience (More information on how to access and use the new Shopify B2B portal will be shared soon) - Dealers will be notified of new B2B launch date soon.
  • A new Warehouse Management System (WMS) to improve logistics and accuracy

Warehouse Shipping Cut-Off

To prepare for these transitions:

  • The last day for outbound shipments from our warehouse for both B2B and B2C will be Thursday, June 26th, 2025
  • No shipments will be processed between June 27th and July 6th
  • Shipping operations are expected to resume with the new system on Monday, July 7th

Order Management During the Transition

To ensure accuracy and avoid complications:

  • We recommend pausing new orders during the transition period from June 26th to July 1st and consider front loading
  • Orders submitted through legacy systems or EDI will not be processed during this window
  • Preorders will be available and active on the new B2B platform starting August 1st, 2025

EDI Transactions Temporarily Paused

For our EDI partners, please note:

  • All EDI transactions (orders, invoices, ASNs) will be paused from June 26th and are not expected to resume before July 18th, 2025.
  • Any EDI files sent during this period might be delayed or potentially lost
  • EDI functionality is expected to resume on Monday, July 21st, 2025
  • There will be no need for a new onboarding of existing customers, all current ones will be carried.

New Bank Account

As we do expect some temporary delays in order processing and communication, we will communicate our apologies for any inconvenience this may cause to our accounts; our teams are working diligently to ensure as smooth a transition as possible.

 

If there are any questions please reach out to us at b2binfo@highwaytwo.com or 877.395.8088 ext. 1

Information
My account
Customer Service

Payment options

Copyright © 2025 H2. All rights reserved.

PRIVACY POLICY

This Privacy Policy applies to personal and non-personal data that Highway 2, LLC collects online on its website. This policy may change from time to time and we will notify you by updating the effective date on top of this policy. We encourage you to stay informed and review this policy regularly.

 

Privacy and Security Statement

At Highway 2, LLC, we are dedicated to upholding the privacy and security concerns of every visitor to our websites. We want to assure you that Highway 2, LLC is the exclusive custodian of the information collected on this site, and we will never reveal, sell, share, or lease this information to any other individual or entity, except as explicitly detailed in this policy.

 

Collection and Utilization of Personal and Non-Personal Data 

Highway 2, LLC reserves the privilege to log and assess information acquired during a user's visit to our website. This information encompasses both personal data (e.g., name, email address, address) and nonpersonal data (e.g., browsing patterns and the number of site logins). If we use any tracking

 

Collection and Use of Personal Data

Personal data is collected when users voluntarily provide information to Highway 2, LLC, such as requesting inclusion in Highway 2, LLC email newsletters or when creating a new account application. This personal data includes, but is not limited to, name, email address, and phone number. Highway 2, LLC employs this information for regular business communications and may also use it to share marketing or promotional material we believe may interest you. Rest assured, as a user, you retain the option to unsubscribe from marketing or promotional email communications at any time.

 

CollecƟon and Use of Non-Personal Data

Non-personal data encompasses the tracking of your web usage patterns while interacting with Highway 2, LLC website. We use tracking technologies to capture data with the intention of gaining better insights into how users interact with our site, assessing the success of marketing campaigns, and ensuring an optimized user experience.

X